Marketo, Inc. (NASDAQ:MKTO), today announced support for Facebook lead ads, a new ad type that allows people to quickly sign up for more information from a business. When someone clicks on a lead ad on a mobile device, a form opens with their information automatically populated, making it easy for them to submit their details with just a few taps.
Through the integration with Facebook lead ads, marketers can receive this data instantaneously in Marketo, allowing them to engage with interested consumers, whether through an email offer, a nurture campaign, or even connecting them with a sales rep. The integration is the latest expansion of Marketo Ad Bridge, which connects marketing automation with advertising platforms.
Marketo is one of Facebook’s first marketing partners to integrate with lead ads. This extends Marketo’s existing integration with Facebook Custom Audiences, which enables advertisers to use the rich segmentation data within Marketo to target audiences more precisely in Facebook.
« The new Facebook technology when combined with Marketo makes it easier for businesses to capture and act on a customer’s interest– at the immediate moment their interest is piqued,” said Sanjay Dholakia, Chief Marketing Officer at Marketo. “The combined power of Facebook and Marketo empowers businesses to build valuable ongoing relationships with customers.”
The Facebook lead ad integration will be activated for any Marketo Ad Bridge user who requests this feature starting October 23, 2015.