Facebook Improving Ad Performance with the Carousel Format

Last year, we introduced the carousel format for Facebook ads, which let advertisers showcase multiple images and links in one ad. Since then, advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.1
Given the success of carousel link ads, today we’re extending the format to mobile app ads. We’d also like to highlight some of the creative ways advertisers are using the carousel format to meet different marketing goals.
Mobile app ads in the carousel format
Supporting up to 5 images with links, the carousel format is interactive, attention-grabbing and helpful for both direct response and brand awareness marketing. Now mobile app developers have access to the same ad format for app install and engagement ads.

Using the carousel format to promote its app, foodpanda increased click-through rates by 180% and reduced their cost per install by 39%.
Using carousel link ads across ad objectives
Advertisers are using the carousel format to highlight their brands and products in lots of different, creative ways.
MINI used the carousel format as a storytelling canvas to take people on a virtual tour of the new MINI Hardtop 4 Door.